When starting a new company, one of the top priorities should be to get a simple website up and to start publishing new content on a daily basis. Why? This is so important because there’s a lag time from when you submit a site to Google to get indexed and when it’ll finally appear in search results. There’s an even longer lag time to get a PageRank from Google, resulting in less traffic and awareness in the interim.

Once you have a site up with content, you should do the following:

• Use Google’s tool to submit a site
• Create a Google Webmaster Tools account and submit your site
• Wait, wait, and then wait some more

Of course, all of this is predicated on the desire to drive leads to your business and build brand awareness using the web. It is well worth the wait.