App Store Top Downloads

Building on my previous post about the frictionless Apple App Store, another key benefit of the App Store is the top downloads section. The user interface is divided into paid and free apps, making it easy to browse popular applications and try them out (the free ones). Here are some benefits of this strategy:

• Empower users to consistently find new applications
• Enable the most popular apps to rise to the top
• Encourage the iPhone eco-system to help both users and vendors

I recommend thinking of how a similar approach could be beneficial to your startup.