Atlanta’s Online Marketing Software Cluster
February 20, 2010 19 Comments
One of the themes we’ve heard over the past few years in the Atlanta technology community is that we should focus on our existing clusters like Internet security and logistics as we have a wealth of existing expertise and investors ready to go. Well, I’d like to start creating more dialogue around our online marketing software cluster. Didn’t know we already had a cluster? Take a look at these existing Atlanta companies that do over $100 million in combined annual revenue:
- Silverpop – Email marketing
- Mansell Group – Email marketing
- MailChimp – Email marketing
- Hannon Hill – Web content management
- Pardot – Marketing automation
- LoopFuse – Marketing automation
- LeadLife – Marketing automation
- CoreMotives – Marketing automation
- SalesFusion – Marketing automation
- ThePort – Social networking
- Mobilization Labs – Social networking
- Nimbus – Non-profit online marketing
- SearchIgnite – Search engine bid management software
- Vitrue – Social media marketing
- Whoop Mobile – Mobile app creation/distribution
- Looxii – Social media monitoring
The next time someone mentions clusters in Atlanta, I’d bring up the largest cluster that no one talks about: online marketing software. In fact, I’d bet it is one of our faster growing clusters as well.
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How would you define the difference between the 3 email mktg companies at the top? Are they virtually the same competing for the same business or do they have unique specialties and differentiate from each other?
Thanks Craig. Silverpop and Mansell Group are mid-to-high end while MailChimp is more self service for the small business/personal user.
Great. Thanks.
Actually, Silverpop offers mktg automation as well as email mktg. They compete with Pardot.
Thanks Jacqui. I didn’t mention their marketing automation product b/c that team is based in Fargo, ND.
I would add Vitrue (social media marketing), Whoop Mobile (mobile app creation/distribution)
Thanks Greg. I added both of those. Let me know if you think of any others.
Great post! Social networking is only a component of what we do at Mobilization Labs. We’re really focused on helping cause driven organizations mobilize supporters into action, measure their impact, and better manage their results. We’d love to be more involved in growing the local cluster of Atlanta startup companies. Let us know how we can help!
Have you heard of these folks? http://www.wildfireplatform.com/
Nevermind, just realized that’s the same as Mobilization Labs. Didn’t know they changed their name.
Great catch – company used to be called wethecitizens.com, specializing in helping campaigns connect to supporters. Buddy of mine runs sales there. They are doing well and building a broader client base. I would definitely add them to the list.
There are a number of other companies doing cool marketing software here in town – they just don’t hang out at ATDC. Among them:
MarketingCentral
TheList
MediaHound
CIRadar
You might also note that Accenture has a major Marketing Sciences & CRM presence in town.
Thanks for mentioning ThePort Network, David. The intersection between private social networks and marketing automation has grown increasingly tighter in the last six months. I’m looking forward to seeing more integrations between these applications this year.
David, as usual, you are thinking big picture. I have always appreciated your vision….I find it interesting that these companies never meet as a group.
Thanks Allen. I agree it is strange we don’t get together. I bet Atlanta companies are responsible for a significant percentage of all the opt-in emails sent monthly in the U.S.
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Don’t forget about BLiNQ Media too. I like the idea of categorizing expertise.
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