Proactively Offer Value as Lead Gen
May 21, 2010 1 Comment
I’m a big fan of proactively offering value with little friction as a way to generate leads. The most common example of this is free white papers, webinars, and product demos/trials. There’s a newer class of this model that is even more compelling — one that is customized to the specific prospect, but completely self-service.
Here are a few examples:
- Vitrue offers a Facebook brand grader
- Pardot offers a free caller ID service to see the companies on your website
- Netcraft tells you what technologies a site is running
I’m confident we’ll see more of these types of free, simple services in the future as a way to quickly provide value to prospects in an automated manner.
What else? What are some other examples? Do you think we’ll see more?
About David Cummings
I like Hubspot’s web site grader. Uses a ton of API’s and outside info to produce a 0-100 grade for the visitor’s web site along with a bunch of tips to improve upon.
Most of the points tie in well with the service offerings (SEO, Lead Generation, and Web Analytics), so they’re bringing something valuable to the table for free. If memory serves me correct, I think they even follow up with a fairly useful e-newsletter.