Offline Analogy to Describe a Startup

One of the most powerful ways to describe a startup’s business is to think of an offline analogy. The idea is to create a hook in the listener’s mind so that they understand and remember the startup’s purpose. By using an offline analogy, you connect to a more known quantity. Here are a few examples:…

Cash Conversion Cycle for Startups

One area startups don’t usually think through is their cash conversion cycle. What I mean by cash conversion cycle is how much work it takes to make a sale, deliver the goods or services, and get paid. At first it doesn’t seem like a big deal. You sell something and you get paid, right? Wrong.…

The Boat Analogy for Startups

There’s a common line describing the lack of agility in big companies: they’re like a tanker ship that has immense force but little ability to change course. Well, let’s take the boat analogy a bit further and apply it to the many startup stages: Concept stage – you’ve picked out the boat of your dreams,…

Account Sign-up Page Best Practices

A few weeks ago I was helping an entrepreneur who was getting ready to launch a new site. He took me through the product functionality, the website, launch strategy, etc. When we reached the account sign-up page it was a disaster. An interactive agency had designed it, and it looked aesthetically pleasing, but it wasn’t…

Anatomy of a Seed Stage Atlanta Startup

Recently I spent some time with a local seed stage Atlanta startup that has the makings of a successful business. The anatomy and DNA of this company are a great example of the type of team that can build a thiriving business. Let’s take a look at some of their characteristics: Two passionate co-founders in…