There is no recipe for success in startups. Every startup is different. There is a pattern for success I’ve seen many times: Build a great corporate culture with strong engineering and sales teams. Yes, all departments like marketing, services, support, operations, and finance are critically important. The reality is that engineering and sales are the most difficult to get right.
A product doesn’t have to be the best to win but it does have to be good. Engineering teams matter. As much as B2B tech entrepreneurs would like to have self-service products, people buy from other people. Sales teams matter.
The corporate culture is the over-arching fabric of a company and the only truly sustainable competitive advantage.
Build a great corporate culture with strong engineering and sales and you’ll be successful.