Image via Wikipedia

Several times now I’ve said that a great corporate culture is the only sustainable competitive advantage. How do you define a great corporate culture? Here’s how we define and measure our culture to determine if we are doing a good job:

• We measure ourselves against the core foundation of good work, good people, and good pay:
  Good work – fun, interesting, and challenging
  Good people – positive, self-starting, and supportive
  Good pay – well above average compensation with strong benefits
• We have an anonymous quarterly survey sent to all employees asking if they agree or don’t agree that we meet the core foundation (last quarter we had 100% somewhat agree or agree and we typically have 92%+ agree) as well as asking the Ultimate Question (how likely are you to recommend this as a place to work to your friends)
• We measure employee turnover and typically only have one or two employees leave per year
• We require unanimous consent for any new hires (anyone in the hiring process can say ‘no’ and the candidate will not move to the next round)

Defining a great corporate culture is hard. We’ve set out our own standards and methodology and feel confident we have an awesome corporate culture.