Updated Quarterly Check-ins

We’re mixing things up this quarter and doing quarterly check-ins instead of quarterly performance reviews. OK, so they are pretty much the same thing but we tweaked the naming to reflect that this is a conversation with your manager/direct report, it isn’t tied to an immediate raise/promotion, and is important for aligning goals. I’ve talked…

Georgia Technology Summit 2011

Today I was humbled and honored to accept an award for Pardot being named one of the top 10 most innovative companies in Georgia at the Georgia Technology Summit (GTS). Over the past few years I’ve been to GTS a few times and this was the best one yet. There were well over 1,000 attendees,…

Track Everything in Marketing

Today I had lunch with two co-founders that have built a nice business the brute force way: they started in 2000, tried to raise money unsuccessfully, and bootstrapped things to a multi-million dollar revenue business. All their leads come from Google PPC ads and existing client referrals. They were lamenting that they’ve tried other marketing…

Consider the Support Burden of New Features

One aspect of product management that took me many years to appreciate is the potential support burden of new features. When developing a new product, even in the first 12 – 24 months, it’s so easy and quick to implement additional functionality there’s a tendency to add new features without regard to longer term implications.…

LCD Scoreboard Sets the Tone

When people come to our office their first comment is always about the great views from the 34th floor on the edge of North Buckhead. Their second comment is almost always about the large LCD scoreboard we have in the lobby. People aren’t used to seeing a company’s current results(including revenues) and goals for the…

Entrepreneurs Don’t Need Focus Groups

In the past two days I talked to three first-time entrepreneurs that wanted input on their ideas. Every single one cited the desire to use focus groups to help validate their project. Entrepreneurs don’t need focus groups. Henry Ford has a famous quote that exemplifies how I feel about focus groups: If I’d asked customers what…