Email marketing is a strange market. It is one of the few technology markets that hasn’t consolidated into a winner take all (think eBay and auctions) or winner take most (think salesforce.com for SaaS CRM). In fact, there are a number of North American email marketing companies with 100+ employees (figure at least $15 million in revenue based on the low-end of $150k/employee/year revenue) all over the place:
- Emma (Tennessee)
- Bronto (North Carolina)
- iContact (North Carolina)
- WhatCounts / Mansell Group (Georgia/Washington)
- Mailchimp (Georgia)
- Silverpop (Georgia)
- Responsys (California)
- VerticalResponse (California)
- StrongMail (California)
- ExactTarget (Indiana)
- Constant Contact (Massachusetts)
That’s just a quick list of pure-play email marketing companies in the U.S with 100 or more employees and contractors. There are more outside the U.S. and some that are divisions or larger companies like Epsilon. Tomorrow I’ll talk more about why I believe this market is unusual.
What else? What hasn’t the email marketing market consolidated or become a winner take most market?