Startup Marketing Needs to Answer WIIFM

Entrepreneurs writing marketing copy have a tendency to focus too much on features and not enough on benefits. There’s another aspect of startup marketing that needs more attention: what’s in it for me (WIIFM). WIIFM, pronounced “whif em”, is key for any persuasive message. Let’s look at some startup marketing WIIFM examples: Website personas whereby…

Sales Prospecting Tools for Startups

Contrary to popular belief cold calling and sales prospecting still works. Certain markets and brands suffer from a lack of market awareness, meaning people aren’t proactively seeking out what they’re selling even though they potentially need it. Things like SEO, PPC, and other mechanisms work well when there’s a market actively looking for the product…

Startup Riot 2012 Atlanta

Wow, Startup Riot 2012 was easily the best one yet. Almost all the startups were true seed-stage ventures with working prototypes and everything ran smoothly. This year had 30 presenting companies instead of 50 with three minute pitches followed by three minutes of questions from the four-judge panel. On a personal note, I was able…