Startup Marketing Needs to Answer WIIFM

Entrepreneurs writing marketing copy have a tendency to focus too much on features and not enough on benefits. There’s another aspect of startup marketing that needs more attention: what’s in it for me (WIIFM). WIIFM, pronounced “whif em”, is key for any persuasive message. Let’s look at some startup marketing WIIFM examples: Website personas whereby…

Sales Prospecting Tools for Startups

Contrary to popular belief cold calling and sales prospecting still works. Certain markets and brands suffer from a lack of market awareness, meaning people aren’t proactively seeking out what they’re selling even though they potentially need it. Things like SEO, PPC, and other mechanisms work well when there’s a market actively looking for the product…