Earlier today I was meeting with a couple entrepreneurs to talk through what is and isn’t working well with their startup. One of their challenges was on the recruiting front: they couldn’t find the right sales engineer. Only, they were calling it an application engineer. The position, based on the roles and responsibilities, could also be a support engineer.
When recruiting, consider alternate job titles that have the same roles and responsibilities. Here are some items to keep in mind:
- Job seekers look at job titles that are similar to what they are currently doing
- Five startups can give the same position five different job titles
- Roles and responsibilities can be exactly the same with job titles that vary wildly
- Consider offering a fancier title to recruit someone earlier in their career as a perk for joining a startup
Recruiting is tough, especially in the current technology boom. Look for ways to cast a wider net through alternate job titles.
What else? What are some other ideas for using alternate job titles when recruiting?