Tonight I was at a local awards ceremony for the top entrepreneurs in Atlanta. After an entrepreneur is nominated, they have to answer a number of questions and get their financials certified by a third-party accounting firm. Several of the questions are generic company stuff and several of the questions are around the entrepreneur’s specific philosophy and approach to business. At the awards ceremony, as part of introducing each winner, the announcer read some choice responses from the questionnaire.
Overwhelmingly, the entrepreneurs espoused the benefits of focusing on people. In real estate, the motto is location, location, location. For startups, the motto should be people, people, people. People are what drive everything about a business. People interface with customers. People build products. People sell goods and services.
The next time you’re talking to an entrepreneur, ask her what the most important thing is about her startup. Listen closely, because the response is everything you need to know about her philosophies for the business.
What else? What are your thoughts on startups being about people, people, and people?