Several years ago an entrepreneur was evaluating marketing automation software and asked me about Pardot. After a web demo and several calls with a sales rep, he ultimately chose a competitor’s product. Upon selection, he reached out to me to see if I wanted to do a 30 minute phone call so he could tell me why he chose the other product and provide feedback. I politely declined his request over email and passed on doing the call. He was put off when I declined what he viewed as a favor. Here are a few reasons why I said no to product feedback:
- He wasn’t our normal buyer profile
- Our product management and engineering teams had their plates full and were doing great work
- Product feedback channels were open and healthy
- My time was better spent elsewhere
It’s hard to say ‘no’ to someone that’s clearly trying to help you, yet it’s the right thing to do. You have to say ‘no’ to most things to be able to say ‘yes’ to the important things.
What else? What are your thoughts on saying ‘no’ to product feedback requests?