The Back Story on FullStory

Atlanta-based FullStory just announced that they raised $1.2 million in a seed round led by Google Ventures. FullStory offers an amazing SaaS-based product that records every user interaction with a website/web application so that marketing, support, and user experience teams can play it back to see precisely what a user did — it’s a game…

Initial Customers Always Find Bugs

Signing the first few customers is incredibly difficult (see The First Five Customers), yet after all that effort, the next challenge is keeping them as they inevitably find product bugs. No matter how extensively you test the software, end users always come up with edge cases and scenarios that you never dreamed of trying. Here are a…

Consulting Work to Fund Product Development

One of the more common entrepreneur strategies is to use consulting work to generate cash to then fund product development. In fact, the most successful fast-growing software company in Atlanta, MailChimp, is actually owned by The Rocket Science Group, which for many years was a web design firm. The Rocket Science Group built MailChimp after…

Gall’s Law and Startups

Business of Software has a great video up by Des Traynor, co-founder of Intercom, where he talks about why Product Strategy is About Saying No. A couple minutes into the video, he cites Gall’s Law, which is critical for anyone in the startup field: Gall’s Law A complex system that works is invariably found to…