The Importance of Customer Love

After talking to several entrepreneurs at a conference today it became clear that there needs to be more focus on customer love as one the first foundations of a startup. Many people think that the process for startup success is a) raise money, b) sell a bunch of product, and c) sell the business. In reality,…

When Product Adoption is Lite

Last week an entrepreneur reached out for help. He’d been working on his startup for two years on the side and had a working product with a number of customer discovery meetings where prospects had expressed interest. Only, even with a fully functional product, adoption has been lite. Meaning, prospects that said they were interested…

Magic Moments in Software

When building a new app, Software-as-a-Service (SaaS) or otherwise, figure out how to trigger an emotional response or wow factor, as quickly as possible with as little effort as possible — a magic moment. In Facebook, there’s a magic moment the first time you sign in and see photos from old friends. In Pardot, there’s…

Video of the Week: Product Marketing for Startups

For many entrepreneurs, marketing, especially product marketing, is one of the least well understood areas of the business. Our video of the week comes from Adam Gross and his great talk at Google Ventures on product positioning, public relations, and pricing. Enjoy! From YouTube: Google Ventures Startup Lab | The words “marketing” and “startups” don’t always have an…

The Continous Product Management Process

We already know that the product manager is one of the most difficult positions to fill in a startup. Often, one of the co-founders or the CEO acts as the product manager until the startup is large enough to warrant a dedicated person (or there’s an opportunistic hire). Regardless of having a full-time product manager, there’s…

Well, There’s Nothing Left to Build

During the first summer of Pardot we embarked on a crazy adventure with 11 full-time summer interns. While I wouldn’t recommend that to anyone, we learned a ton and built the foundation of an amazing product. Near the end of the summer, most of the interns had finished and one excellent one stayed around to continue…