Marketing Roadshows

Last year I was talking to an entrepreneur that was in town doing a marketing roadshow luncheon at a nearby restaurant. This was his fifth stop on a tour of 10 cities with a goal of 25 prospects per city. After asking him about the roadshow, he said it was one of the most effective marketing programs…

Get on a Plane

Several months ago I was talking to a successful, serial entrepreneur. He had sold several companies and hadn’t had to work for many years. Even still, he loved creating companies and so was at it again with his next startup. After talking for a while, the topic of travel and sales meetings came up. Naturally, he…

Learn How to Sell

Late in the summer of 2001 I was seriously frustrated. After raising money from a professor, hiring several friends as programming interns, and taking a leave of absence from college, we had built a good product, but only had two customers. Eagerly, I reached out to a mentor of mine I met earlier that year when…

Startup Review: Terminus

Terminus, a new account-based marketing startup, launched last year at the Atlanta Tech Village (disclosure: I’m an investor). With so much marketing focus on individual lead generation and nurturing (e.g. the great functionality that Pardot provides), a big gap emerged around marketing and advertising to all the potential stakeholders at a company. Enter account-based marketing.…