5 Favorite Super Bowl 50 Commercials

With Super Bowl 50 in the books, the next thing to talk about is the commercials. As always, the commercials were varied from the way-out-in-left-field ones to the more mainstream brand ones. From the ones I saw, here were my five favorites: Congrats to Peyton Manning and the Denver Broncos for winning Super Bowl 50. What…

SalesLoft Rainmaker 2016 Conference

SalesLoft, which has an great platform for increasing qualified appointments and raised a $10M Series A last year, is putting on a conference March 7-9 at the Westin in Atlanta (Disclaimer: I’m an investor). I’ve talked before about the rise of the sales development platform and I’m a big believer in using technology to improve sales and marketing (see Pardot).…

Defining the Ideal Customer Profile

Earlier today I did a live SaaStr AMA talking about sales and marketing alignment, among a number of other topics. One of the first conversations was on defining the ideal customer profile. As for startups, early on there’s a good bit of trial and error to find any customer that’s interested. Over time, as the business grows,…

4 Tips for Recruiting Great Sales Reps

Earlier this week I started reading The Sales Acceleration Formula by Mark Roberge. There are a handful of great sales books out there and this ranks right up there as one of the best (and most modern). One of my favorite parts was the section on finding and recruiting talent. Here are four tips for…