Purposefully Adding Friction to a Process

Generally, I’m a big proponent of making things as frictionless and simple as possible. Whether it’s product pricing, customer onboarding, support channels, or any number of other items, less headache is better. Now, there are certain things where adding friction actually adds value, especially when done in a tasteful way. Here are a few areas to…

Ideas for Researching a Market

Earlier this week I was talking with an entrepreneur who was thinking through a new idea. In addition to customer discovery and working to assess the market need for the product, we also talked through a few different ideas for researching a market. Here are a few tactical ideas to gather information on a market:…

Starting vs Scaling a Startup

When people think of joining a startup, they often think of tech companies with cool offices and lots of chaos. While that’s often true, I think it’s even more important to distinguish between startups starting out and startups scaling, as they are incredibly different. Startups starting out have much more uncertainty, are tiny in size,…

The Indirect Revenue Model App

There’s a popular web pundit quote, “If you don’t pay for the product, you are the product.” Think about a company like Twitter or Facebook — they don’t charge to use the app but they make money by turning you, the user, into a product to market ads on behalf of the the advertiser. While…

Simple is Difficult for Entrepreneurs

Many startups talk about keeping things simple, almost like a badge of honor. When trying to solve a problem, present a message, or interacting with a user, complexity is the natural response. Humans, especially engineers, enjoy providing comprehensive solutions that meet the needs of as many people as possible. Or do they? On average, making…

The 10x Improvement Challenge

Entrepreneurs have an innate ability to solve problems and continuously find ways to make things better. I, like many entrepreneurs, have a tendency to look for incremental improvements e.g. let’s figure out how to shorten the sales cycle from 43 days to 42 days. Instead, entrepreneurs need to challenge themselves to find 10x improvements. Here…