Build a Quick Financial Model

Whenever I talk to an entrepreneur about an idea, I like to ask about the financial model. Now, I don’t expect them to have the exact pricing down (I know pricing changes a ton — see here, here, and here) or to have a complex financial model, as that’s not a good use of time. What I…

Construction Lessons Learned from the Atlanta Tech Village

Now that construction is finished at the Atlanta Tech Village, it’s a great time to reflect on some of the construction lessons learned. As our team didn’t have any prior commercial construction experience, we learned a ton and made a number of mistakes. Many entrepreneurs will have an analogous experience when doing a customized build-out of…

Always Hiring Sales Reps

Jason Lemkin has an awesome guest post on his blog by Nick Mehta, CEO of Gainsight, titled The Second-Timers: Nick Mehta, CEO of Gainsight – “Never Stop Hiring Reps”. Nick’s learning #6 is that once the repeatable customer acquisition model is working, Software-as-a-Service (SaaS) startups shouldn’t stop hiring sales reps. At Pardot, we made this exact…

Customer Success and Retention Software

We’ve all heard the old adage that it’s much more cost-effective to keep an existing customer than it is to sign a new customer. Well, there’s a relatively new class of Software-as-a-Service (SaaS) products known as customer success / customer retention software. This class of software is similar to marketing automation software (like Pardot) in…

Inventory of our Current Business Apps

Every year I like to take an inventory of the tools and products we use on a regular basis within our startups. Most products stay the same from year to year, but there are always a few new break-out products that catch on quickly. Here’s what we use day-to-day: General Google Apps – Gmail, Google Docs, and…

Atlanta Tech Village Stats

It’s official! Construction is done at the Atlanta Tech Village (see our press release). While we have a few punch list items left, all the primary work is done. After 15 months of nonstop construction, we have one of the coolest tech startup buildings I’ve ever seen. Here are some stats about the Tech Village: 103,000 square…