Sales data augmentation, where information from third-party sources is used to better qualify prospects by sales reps, is invaluable. As you might have guessed, the latest generation of web applications provide even higher quality data with which to make sales teams more effective compared to legacy services. Some of the more popular ways to get additional data on leads include:
- LinkedIn – the number one professional social networking site
- Jigsaw – the number one user generated content site to buy business card information
- ZoomInfo – crawls the web looking for lead information and making it readily accessible
If your sales team isn’t using services like those listed above, they are missing out on effective data. I recommend they start using them.