By now, we’ve probably all heard the eBay story that the founder started it because he wanted a way to help his girlfriend find Pez dispensers online. Well, did you know that was made up? That’s right, those PR folks were looking for a good, memorable story and delivered. Politicians do it all the time.
I do believe it is important to have a story for your startup. Why was it founded? Why are you doing what you’re doing? Here are some points to consider:
- Make it memorable
- Keep it short
- Practice it for consistency across co-founders
- Include emotion and feeling in it
What’s your startup story?