Scott Brinker, a.k.a. Chiefmartec, has an amazing supergraphic up with 947 different marketing technology companies in his post titled Marketing Technology Supergraphic 2014. Just looking at it you get the sense that there are way more tools and technologies out there than anyone would have expected. Only, there are even more as many startups carve out niches and don’t show up on the radar.
Here are the categories in the supergraphic:
Marketing Experiences
- Email Marketing
- Mobile Marketing
- Search & Social Ads
- Display Advertising
- Video Ads & Marketing
- Creative & Design
- Communities & Reviews
- Social Media Marketing
- Events & Webinars
- Calls & Call Centers
- Customer Experience / VoC
- Loyalty & Gamification
- Personalization
- Testing & Optimization
- Marketing Apps
- SEO
- Content Marketing
- Sales Enablement
Marketing Operations
- Marketing Data
- Channel / Local Marketing
- Marketing Resource Management
- Digital Asset Management
- Agile & Project Management
- Marketing Analytics
- Dashboards
- Web & Mobile Analytics
- Business Intelligence
Middleware
- Data Management Platforms / Customer Data Platforms
- Tag Management
- User Management
- Cloud Connectors
- APIs
Backbone Platforms
- CRM
- Marketing Automation
- Web Site / Web Content Management / Web Experience Management
- Ecommerce
The next time an idea pops in your head, check out the supergraphic and use it as a starting point for research.
What else? What are some thoughts on the different marketing technology company categories and companies listed?
David Cummings on Startups 