The Verge has a cool series on YouTube called Small Empires where they profile different startups from around the world. For our video of the week, learn about Vidyard in The startup success story behind Vidyard – Small Empires Ep. 5. Enjoy!
From YouTube: This Waterloo company started out creating videos, but realized they were better at analyzing other people’s clips. Before there was Vidyard, there was Redwoods Media, a small Canadian startup making marketing videos. Slowly but surely, the company, like so many startups, had to learn two lessons and has come to embrace them over time: being creative is difficult to scale, and they’e actually much better engineers than they are artists.