Entrepreneur Weekly Update Email Formats

One of my favorite best practices for entrepreneurs is a weekly update email. Just like it sounds, a weekly update email is sent out every week — typically on Sunday night — to all the major constituents: employees, investors, advisors, and mentors. While a weekly cadence seems too frequent for many people, in the life of a startup, there should always be relevant updates.

When mentioning the weekly update to entrepreneurs, I inevitably get the following question: what’s the format of the email?

Here are a few different entrepreneur weekly update email formats I’ve seen:

Format #1

  • What We Accomplished
  • Product
  • Marketing and Sales
  • Points of Interest
  • Asks

Format #2

  • Updates
  • Metrics
  • Things We Did Right
  • Things We Need to Work On
  • Asks

Format #3

  • General
  • Product / Progress Updates
  • Customers
  • Metrics
  • Team Recognition

Format #4

  • General
  • Wins
    • Customer
    • People
    • Marketing
    • Finance
    • Technology
    • Product Development
  • What’s Next
    • Customer
    • People
    • Marketing
    • Finance
    • Technology
    • Product Development

Getting into a rhythm of sending out regular updates is the most important part, and the format is merely a style guide for delivery. Entrepreneurs would do well to commit to a weekly update email and work on over-communicating in their business.

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