Intercom as the Next Mainstream CRM after Salesforce.com

Four years ago I offered up the idea that HubSpot would introduce a CRM and be in a great position to capture CRM marketshare in the post HubSpot as the Next Mainstream CRM. HubSpot has continued to execute well, is approaching a $400 million run-rate (NYSE:HUBS), and launched an excellent free CRM. Originally, I thought a tangential…Read more Intercom as the Next Mainstream CRM after Salesforce.com

HubSpot as the Next Mainstream CRM

With all the talk about Salesforce.com buying ExactTarget, there’s another company that needs to be mentioned: HubSpot. HubSpot is a great inbound marketing software company based in Boston. Early on, HubSpot was focused on being a blogging platform with related search engine optimization tools. Over time, they morphed into an all-in-one marketing platform with blogging,…Read more HubSpot as the Next Mainstream CRM

Will the Next Major CRM Player Please Stand Up

Customer Relationship Management (CRM) has been around for decades. Over the past 10 years, Salesforce.com has risen to prominence as both the largest Software as a Service (SaaS) company in the world and the largest CRM company in the world. Salesforce.com has an incredibly powerful product that is now geared towards the enterprise and over…Read more Will the Next Major CRM Player Please Stand Up

Build A Startup Around the Ideal First Customer

We started Pardot in 2007 building a marketing automation platform around the ideal first customer: Hannon Hill. Hannon Hill, my first company, was a small, fast-growing content management software company focused on colleges and universities. As marketing automation was a new concept, there wasn’t an existing set of expected modules. First, we built form capture…Read more Build A Startup Around the Ideal First Customer

Workflow App or Persistent Background Service for SaaS Success

Continuing with Characteristics of Successful SaaS Products, a friend pointed out that while workflow apps are the most common type of successful SaaS app, there’s another category of successful SaaS app: persistent background services. Persistent background services are a class of SaaS apps that once configured run automatically with little to no on-going human interaction, often…Read more Workflow App or Persistent Background Service for SaaS Success

Integrations as Key for Next Generation SaaS Success

Continuing the thoughts on next generation SaaS with posts on Intercom as the Next Mainstream CRM after Salesforce.com, The API Economy, and The Next Generation Competitor to Every Public SaaS Company, one of the biggest challenges for upstarts is the lack of third-party integrations. One of the strongest network effects for SaaS platforms happens when hundreds…Read more Integrations as Key for Next Generation SaaS Success

SingleOps Announces $1M Seed Round

Earlier today I closed on a $1M seed round in SingleOps (see the Atlanta Business Chronicle article on the SingleOps funding). SingleOps is a SaaS platform for mobile field workforces like tree care services, landscaping, pest control, healthcare — anyone who regularly coordinates employees in the field. The platform combines estimates, scheduling, time tracking, CRM,…Read more SingleOps Announces $1M Seed Round

Quantifying Account-Based Engagement Efforts

Continuing with this week’s theme of account-based engagement (see here and here), there’s another element that needs more discussion: quantifying account-based engagement efforts. Let’s say you have accounts rated by tier with the ‘A’ accounts being best-fits, the ‘B’ accounts being the second tier, the ‘C’ accounts being the third tier, and so on. How do you decide…Read more Quantifying Account-Based Engagement Efforts