Have you ever used a web application and immediately thought that the interface was from a previous generation of software? Maybe I’m a technology snob, but I immediately notice it and start questioning the rest of the application. The front-end really sets the tone for the entire app.
Of course, one of the big challenges for a successful product is to migrate to a new user experience, potentially alienating existing customers. Therein lies the challenge: people don’t like change. How do you manage that transition?
I don’t have a solution here but I recommend entrepreneurs and product managers be cognizant of out-dated product user experiences.
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