SEO Tips

I had the chance to talk about search engine optimization (SEO) with an expert in town this afternoon. Of course, I had to brag that we have a PageRank of 8 on one site and a PageRank of 7 on another — no small feat for a small technology company. Here are his SEO tips:

• Do the basics like use the keywords in the title, main heading (h1), URL, and page content
• Arrange the site hierarchy with the most relevant pages at the top and less important pages in sub-folders
• Be selective about what gets linked to from the homepage as that’s the most important page on the site
• Work hard at earning inbound links from other sites to your site
• Write for humans and not search engines

These tips are pretty straightforward, but it is amazing how many sites don’t do the basics. With these tips in mind, the most important thing is to publish high quality, fresh content on a regular basis.