LinkedIn Who’s Viewed My Profile

In talking with a friend of mine two days ago about how he markets his five person consulting firm, he told me one of the best things he’s found to track how well he’s doing is to check the LinkedIn Who’s Viewed My Profile feature on a weekly basis.

The idea is that he’s always reaching out to executives and decision makers within his niche to build his pipeline. One of the major challenges is to determine who’s interested at the early stages of the deal cycle, and he doesn’t have enough content on his website to justify a marketing automation product to track prospects. With LinkedIn, he doesn’t know the individual person at the company that has looked at his profile, but he can see if one or more people at a specific company pulled up his profile. If they have, he then focuses more effort on following up with his contacts at that specific firm.

Use technology and social media to become a more effective marketer.