So you’re thinking about building a new product and are in the due diligence phase of the research. You’ve found a few companies in the space but you don’t have a good feel for competitiveness in the industry. Here are my top three Google tips to help with your research:
- Do a Google search for the company name and see how many competitors are buying ads, with more ads meaning more competition
- Do a Google related: search for the company domain name and see what other companies Google believes are similar (most will be competitors)
- Do a Google search for the industry name followed by “vendor list” to find several collections of competitors in an industry
My recommendation is to employ these three tips whenever you’re researching a potential industry.
What else? What are some other Google research tips?
David Cummings on Startups 
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