RSS is great in that so many apps support publishing and consuming the XML format. So much so that it really becomes the core plumbing to drive a startup dashboard. Tools like Google Reader, Socialite Mac, and Thunderbird support bringing in RSS feeds along with other types of information, perfect for creating a central hub of data.
Here are some potential items for the RSS-driven dashboard:
- Yammer / SocialCast feed
- Twitter / Facebook accounts
- Google Alerts (RSS feeds are native functionality) / Saved Twitter searches
- EchoSign / DocuSign feed (for sales contracts out for signature and signed)
- Marketing automation prospect feed
- Inbound marketing activity feed
- ZenDesk / Tender support ticket feed
- Lighthouse / GitHub feeds
As you can, this is really a list of critical business apps and RSS provides a mechanism to centralize the most important information for each, which in turn represents the current pulse for the entire business. Of course, this could lead to information overload but I’ve found it’s better to have too much information compared to too little.
What else? What do think of an RSS-driven dashboard and what feeds would you add?

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