Joint Webinars as a Top 10 Lead Generation Tactic

One of the best ways to generate new leads is through joint webinars with partners. Webinars, as a seminar delivered over the internet using a tool like GoToWebinar or ReadyTalk, are great because of attendee interactivity and the ability to interface with a large number of people all at once (great economies of scale for delivering rich content). By combining with a partner to do a webinar, there are a number of benefits:

• Cross promotion of the webinar drives more registrations (e.g. social media, blogging, emails, sales reps, etc drive signups for the event)
• Counter-part at the other company is a resource to collaborate with on the content, review slides, etc
• Sales reps are always looking for a good reason to reach out to prospects (e.g. join us on our XYZ webinar next Tuesday at 2pm)
• Ability to share in the credibility and social proof of the other company (e.g. a startup can earn some credibility by associating with a more established company)

Joint webinars are one of the best ways to generate leads and deliver fresh content. Startups and marketers would do well to incorporate them into their lead gen mix.

What else? What are your thoughts on joint webinars as a top 10 lead generation tactic?