After doing half a dozen investments in the last 12 months I’ve had the chance to better formulate an investment strategy going forward. My favorite spot is seed investments as I have an opportunity to help entrepreneurs get a new idea off the ground and start the search for product/market fit (see The Four Stages of a B2B Startup). Seed investments also happen to be the area that markets like Atlanta have the most need. Once a startup has some modest traction and good metrics it’s easy to raise money. Only, there’s almost no money to help an entrepreneur get an idea off the ground.
Now that I’ve done a number of seed investments, I’ve also been in the game long enough to see a few investments need to raise another round of financing. While I’ve participated in some of these, I’ve come to realize that I’m not interested in doing follow-on funding — I’d rather use my capital to help entrepreneurs get started and then let that initial investment ride. Like Dharmesh Shah outlines in his strategy on angel investing, I’m avoiding follow-on investments.
I realize that participating pro-rata and doubling down on the winners is how many institutional investors generate most of their returns. Right now, I’m willing to forgo putting more money into the ones doing well in order to cast a wider net and get involved with more details. It might not make the most money but I believe it’ll have the most impact in the community.
What else? What are your thoughts on only doing seed investments without follow-on funding?
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