When talking with non-tech entrepreneurs, I always like to ask about their software stack as tech entrepreneurs typically have the same lineup: Salesforce, Pardot, SalesLoft, Terminus, Calendly, etc. For the non-tech entrepreneurs, I’m surprised how many don’t have modern, SaaS systems. This opportunity for more mainstream adoption, combined with the growth of SaaS companies I’m involved with, and the growth of public SaaS companies, makes me bullish on SaaS growth. We’re just getting started.
Here are a few reasons I’m bullish on SaaS growth:
- Every week I meet new SaaS entrepreneurs that have thriving startups making products that are better, faster, and cheaper for their customers
- Opportunities abound with the vertical applications of SaaS and more specialized functions
- Large, public SaaS companies like Salesforce.com are paying huge multiples for small upstarts (see Salesforce.com buys Quip for $750M)
- Public SaaS companies like Marketo are being taken private by private equity firms (what does the private equity firm know that the public doesn’t know? Answer: more growth than expected.)
SaaS as an industry has tremendous growth ahead. Look for many more years of opportunity.
What else? What are some more reasons to be bullish on SaaS growth?
David Cummings on Startups 
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