Constant Course Correction on the Entrepreneur Journey

Earlier this week I was talking to an entrepreneur and he shared that they’d just found product/market fit. With a few dozen customers, and strong sales momentum, things are looking good for the startup. Naturally, I had to ask: was this the original idea for the company? As expected, it wasn’t anything remotely related to the original idea.

Almost every successful entrepreneur I’ve met wasn’t successful with the initial idea.

https://twitter.com/davidcummings/status/1045451420500144128

While some pivots are more dramatic than others, Jonathan Chambers chimed in that it’s constant course correction. Sometimes the current course needs minor tweaks (standard iteration) and sometimes a completely different direction is required (full pivot).

https://twitter.com/jdc4jc/status/1045641407342530562

Plan for constant course correction on the entrepreneur journey. New information, new findings, and new innovations are part of the search for success.