Last week served as a poignant reminder of the lasting importance of cultivating relationships over time. Three examples highlight the value. First, upon learning about the launch of a new Intown Golf Club in Columbus, Ohio (and Philly!), a friend immediately offered to facilitate introductions. Second, a different friend sought my assistance in resolving a technical matter, and I was able to provide an excellent referral. Last, a friend shared that they were on the verge of making a significant hire, and he noted it was someone I had introduced to them several years ago.
During my early years, I didn’t place much emphasis on expanding my network, engaging in only occasional networking activities. However, my perspective changed after reading Keith Ferrazzi’s excellent book, “Never Eat Alone” (summary). Ferrazzi helped me grasp and appreciate the true value of building relationships and connecting with individuals who share similar interests. To put these ideas into practice, I adopted a strategy of scheduling lunches with different people every day of the week. I also leveraged industry groups and leadership groups, such as the Entrepreneurs’ Organization (EO) and the Young President’s Organization (YPO), to establish a diverse network of people. Now, decades later, I find myself continually amazed by the ways in which I have been able to provide assistance to others and receive support from a wide array of people.
My entrepreneur recommendation is to be deliberate in cultivating relationships and consistently paying it forward by helping others. By doing so, you not only enrich your own life but also create a positive ripple effect within your network. Start building relationships.
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