Thoughts on Domain Names

What’s in a domain name? We’ve spent a fair amount of time lately debating the name of our new product as well as the importance of a domain name to go along with it. Here are the domain name thoughts so far:

  • Keep it short
  • Include the product name in the domain name
  • Use real words (e.g. prospectinsight.com) unless there is one that is short and memorable (e.g. pardot.com)
  • Get a .com and don’t settle for another extension
  • Look at the domain name auctions and after market

It is extremely hard to find a good domain name these days. Good luck!