Whenever an issue is brought up to me, I always like to think of it in terms of people, process, and technology. In the two markets that I’m intimately involved with, web content management and web marketing automation, we try to stress that it isn’t just the software or technology that will result in a successful client.
- People – are the right people involved?
- Process – how are things currently being done?
- Technology – what tools and applications are involved?
This simple framework goes a long ways.