Venture Atlanta 2014 Takeaways

Today wrapped up the 2014 Venture Atlanta conference at the amazing Georgia Aquarium. With 30 startups and 700 attendees, it’s one of the largest venture conferences in the country. The presenting companies did a great job and should be commended for their excellent work. Here are a few takeaways from the event: Big data and predictive…

SaaS Churn Rates With Early Exit Customers

Whenever I talk with Software-as-a-Service (SaaS) entrepreneurs, the topic of growth rates, and corresponding churn rates, always come up (see Quantifying the SaaS Valuation Growth Rate Multiplier). After talking about churn rates, I like to ask the following question: how long do customers have to stay with you to know they’re in it for the…

Have an On-Going Dialogue with VCs

Even if there’s no short-term desire to raise venture capital, it’s still important to develop relationships with venture capitalists if you eventually plan to raise institutional money. The best relationships with potential investors start well in advance of a financial desire. Much like any sales process, it’s best to come up with a plan and iterate…