Startups are great because they have a clean slate for all aspects of the business. While daunting, it’s also empowering in that there aren’t notions of “that’s the way we’ve always done it.” One theme I’m a fan of is the idea that startups should approach everything as marketing. Everything? Yes, everything.
Here are some examples of everything as marketing:
- Awesome customer service so that clients love the startup and tell their friends
- Amazing product interface and user experience that sets the tone for the brand
- Quality sales people that are infectious with their passion
- Enthusiastic team members in all aspects of the business
Marketing is defined as: the action or business of promoting and selling products or services (Webster’s dictionary). For startups, the product is the entire startup, not just the product that’s sold. The operative word in the definition is “promoting” since all interactions, whether digital or personal, are promoting or detracting from the startup. Startups should approach everything as marketing.
What else? What are some other examples of everything as marketing?