Earlier today Springbot, a local Atlanta startup, announced a $3 million Series A round of funding from TechOperators and TTV. After going through the Flashpoint program at Georgia Tech, Springbot settled in on their current business model: marketing automation for small and medium sized ecommerce companies. Coming from the marketing automation world for B2B marketers, this is a great business idea and there’s a real need in the market.
Here are a few thoughts on Springbot:
- Ecommerce is a great market to go after, especially the Magento community with 150,000+ online stores
- Being able to show true return on investment from the software in a timely manner is a beautiful thing (painkiller and not a vitamin)
- Getting structured data out of an ecommerce system won’t be hard; getting clients to write content to do email blasts and social media will be very hard
- Productized services will be an important component to get clients up and running quickly and successfully
- Repeatably acquiring customers at scale in a cost-effective manner is going to be the number one challenge for the business
Overall, I’m really excited about Springbot and want to see them be another major success in the Atlanta marketing software cluster.
What else? What are your thoughts on Springbot?
David Cummings on Startups 