Does your company make product roadmaps available? I’ve always tried to avoid providing product roadmaps for prospects and customers for several reasons:
- Agile products need to adapt on a monthly or quarterly basis
- Similarily, the market changes too fast to know what will be important in 12 months
- If they see something they want and it doesn’t get done they won’t be as satisfied (better to under promise and over deliver)
Instead of providing a roadmap, find out what is important to your prospect or customer and make sure it meets their needs now. Sure, it won’t be 100% of what they want but it is better to provide real value now than to hope it will be ready in the future. Hope is not a strategy.