Products Roadmaps

Does your company make product roadmaps available? I’ve always tried to avoid providing product roadmaps for prospects and customers for several reasons:

  • Agile products need to adapt on a monthly or quarterly basis
  • Similarily, the market changes too fast to know what will be important in 12 months
  • If they see something they want and it doesn’t get done they won’t be as satisfied (better to under promise and over deliver)

Instead of providing a roadmap, find out what is important to your prospect or customer and make sure it meets their needs now. Sure, it won’t be 100% of what they want but it is better to provide real value now than to hope it will be ready in the future. Hope is not a strategy.

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