Adapting is a more important skill than predicting when it comes to building companies. Too often entrepreneurs and leaders think they have to decide every little detail in advance and follow the plan. Wrong. It is much more important to adapt and be perceptive of the market around you than it is to stay the course.
In a similar vein, you have to make decisions with imperfect information. Markets, products, and conditions change too quickly to spend months coming up with a plan. Getting something down on paper and communicating that things are going to change as the plan is executed is the best path to take. There’s a famous quote that summarizes it well:
A good plan, violently executed now, is better than a perfect plan next week.
— George S. Patton