Fun with Incorrect Predictions

I just finished reading “The New Positioning” by Jack Trout. It was a fun, quick read that provided several salient points on positioning a company and/or product line. The book, published in 1996, included several of the authors predictions about different markets and categories. Of course, it is much more interesting to make a prediction than say nothing at all but I particularly enjoyed this incorrect prediction:

Consider the problems that Apple encountered with the introduction of their Newton, a product they called a “PDA.”

PDA, or personal digital assistant, is not a category. Nor is there much hope in its becoming a category. (Pretty Damned Abstract is one tongue-in-check definition of PDA.)

We all know that PDAs did turn out to be successful (not the Newton) and that the name PDA stuck.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.