I’ve been enjoying Twitter more and more over the past two months, once I made the resolution to participate and understand it. Here’s my recommendation for getting value from Twitter:
- Use TweetDeck or a similar tool to participate
- Add searches in TweetDeck, or use search.twitter.com, to monitor your company name, product names, community issues, etc as well as follow people that are talking about things you care about
- Don’t try to read everything everyone says that you follow — jump in and join the conversation when you have time
- Think of Twitter as an asynchronous instant messaging conversation with the world (never default to making all tweets private)
Good luck with Twitter and try it for a full month to fully appreciate it.