How to Get Value from Twitter

I’ve been enjoying Twitter more and more over the past two months, once I made the resolution to participate and understand it. Here’s my recommendation for getting value from Twitter:

  • Use TweetDeck or a similar tool to participate
  • Add searches in TweetDeck,  or use, to monitor your company name, product names, community issues, etc as well as follow people that are talking about things you care about
  • Don’t try to read everything everyone says that you follow — jump in and join the conversation when you have time
  • Think of Twitter as an asynchronous instant messaging conversation with the world (never default to making all tweets private)

Good luck with Twitter and try it for a full month to fully appreciate it.

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