One of things we do is have quarterly themes for our products. Themes are a good way to keep everyone focused on the big picture direction for a period of time. Our products’ themes for this quarter include:
- Ease of use
- Connecting the dots
- Go live
I’d recommend having one theme per product per quarter. Set the theme and then do your best to rally your team around it.
David Cummings on Startups 
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