Yesterday I had the opportunity to spend a couple hours with three entrepreneurs as part of a special group devoted to continual business improvement. We meet once a month and talk about ways to improve our businesses, with a special emphasis on corporate culture. A topic for yesterday was for one of the entrepreneurs to take us through his new ZAG.
ZAG comes from the Mary Neumeier book of the same name and is a way to express your company and brand in a succinct, no-nonsense manner by answering several simple questions. Once your ZAG is complete, you will have outlined several facets of your business, including:
- What you stand for
- Why you’re different
- Who you want to be like
- Where you’re headed
- Several more…
I recommend checking out the ZAG book to better clarify many aspects of your business.
David Cummings on Startups 
I like your thoughts. It reminded me of why I enjoyed working at some companies and despised working at others.
What you stand for:
Company A: Raving customers and employees
Company B: We’re smarter than everybody
Why you’re different:
Company A: Easy to use, Easy to change applications
Company B: Great technology, awkward applications
When you’re need an experienced sales leader, I’d enjoy talking further about growing great companies with great products.
Jim
http://smallpasture.com/resume-software-sales-leader