Find your ZAG

Yesterday I had the opportunity to spend a couple hours with three entrepreneurs as part of a special group devoted to continual business improvement. We meet once a month and talk about ways to improve our businesses, with a special emphasis on corporate culture. A topic for yesterday was for one of the entrepreneurs to take us through his new ZAG.

ZAG comes from the Mary Neumeier book of the same name and is a way to express your company and brand in a succinct, no-nonsense manner by answering several simple questions. Once your ZAG is complete, you will have outlined several facets of your business, including:

  • What you stand for
  • Why you’re different
  • Who you want to be like
  • Where you’re headed
  • Several more…

I recommend checking out the ZAG book to better clarify many aspects of your business.

One thought on “Find your ZAG

  1. I like your thoughts. It reminded me of why I enjoyed working at some companies and despised working at others.

    What you stand for:
    Company A: Raving customers and employees
    Company B: We’re smarter than everybody

    Why you’re different:
    Company A: Easy to use, Easy to change applications
    Company B: Great technology, awkward applications

    When you’re need an experienced sales leader, I’d enjoy talking further about growing great companies with great products.


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