For the first time in over a decade I purchased a non-business software program. In fact, I’ve purchased over half a dozen iPhone apps right over the phone. Now, I’m extremely cheap when it comes to buying digital goods (software, music, etc other than on demand movies). What aspect of programs on the iPhone prompted me to spend money? There are several key pieces involved, including:
- Frictionless purchasing of apps
- Effortless downloading and installing of the apps wirelessly
- App Store ability to search and see ratings
- Publicity on blogs and news articles on apps
Just like Apple made purchasing digital music mainstream, they’ve done it again with buying software programs. It truly is revolutionary; try it.
David Cummings on Startups 
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