One of the challenges for a growing company is to put processes and procedures in place to systematize how the organization operates. The idea is to add some level of reproducibility of what goes on so as to be able to scale to a company size that is many times larger. An area that is especially ripe for putting in tools to generate better economies of scale is that of online product communities. Here are some tools to consider:
- Knowledge base / articles
- Frequently asked questions
- Message board / forum
- Idea exchange
- Blog
I recommend starting with one or two of these types of tools at first and eventually incorporate all of them to engage the product community.
David Cummings on Startups 
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