David Cummings on Startups

Tools for Product Communities

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David Cummings

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One of the challenges for a growing company is to put processes and procedures in place to systematize how the organization operates. The idea is to add some level of reproducibility of what goes on so as to be able to scale to a company size that is many times larger. An area that is especially ripe for putting in tools to generate better economies of scale is that of online product communities. Here are some tools to consider:

  • Knowledge base / articles
  • Frequently asked questions
  • Message board / forum
  • Idea exchange
  • Blog

I recommend starting with one or two of these types of tools at first and eventually incorporate all of them to engage the product community.

Comments

2 responses to “Tools for Product Communities”

  1. Jonathan Nelson Avatar
    Jonathan Nelson

    Nice post David. I have to put in a plug for an awesome app I work on called Presently. It’s great for doing just about everything you described including microblogging. The best part is our SASS version is 100% free and you can grab it at http://presentlyapp.com.

    If anyone needs help customizing the app or has any questions at all they can ping me directly via Twitter at @jonathannelson and I’ll respond as soon as possible.

    Reply
  2. Product Community Tools « B2B Tech Entrepreneur – David Cummings

    […] a comment » Continuing with the topic from yesterday on Tools for Product Communities, let’s look at some example products from the different […]

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