Corporate Culture Can’t be Forced

Tony Hsieh, the CEO of Zappos, has a presentation online titled Delivering Happiness, based on the talk he gave at the Tony Robbins Business Mastery conference. After going through the slides, the obvious struck me: corporate culture can’t be forced. The fact that the CEO of Zappos, a company recently sold to Amazon.com for $1.2 billion, is so maniacally focused on creating the best culture possible speaks volumes to the fact that the leaders of the company, all the way down to the part-time worker, need to care about the organization. But, naturally, you can’t force people to care.

My advice: good corporate culture is critical for sustained success and needs to be genuinely pursed companywide.