Comparing soft drinks and software seems like a dead end road. For me, I like looking at analog analogies whereby something from the physical world is compared to something in the digital world in order to look for patterns or themes. The soft drink industry provides several examples that are relevant to the software industry:
- Once established as the standard in a market, monopoly pricing and power emerge (e.g. Coke for soft drinks, Microsoft for OS, and Google for search)
- Distribution (shelf space for soft drinks and customer acquisition costs for software) become one of the main drivers for success
- The standard soft drink flavors at restaurants are like the standard apps that come with the operating system — the casual person takes whatever comes is already there
- There are a handful of mainstream products but mostly niche offerings
What am I missing? What are some other ways the soft drink market is like the software market?