The Startup Process

The startup process: there is none. Much like the debate around business plan competitions being bad (too much making up stuff) and a potential solution being business model competitions, startups shouldn’t be viewed as having a formula. Rather, they should be viewed as a multi-year marathon with a series of iterations (some people say pivots, but I prefer iterations).

Generally, from my experience, here’s one way to look at the startup process:

  • First six months – Build the beta product and get it in the hands of the early adopters
  • Second six months – Refine the product and get ready for launch
  • Second year – Focus on optimizing the customer acquisition process
  • Third year  and beyond – Scale and grow the business

What else? What would you include in a simple startup process?

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